(1) Vendor needs to provide advertising agency services for support its continued recovery efforts, stemmed from the negative economic impacts of COVID-19.
- agency wishes to employ an outside agency to produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging, design and creation of various collateral pieces, both for use as print and digital, and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.
- Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant Hattiesburg marketing materials
- Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign.
- Create campaigns for niche visitor segments based on behaviour and travel trends (road trips, girlfriend getaways, pet-friendly, etc.).
- Create and promote stay and play packages.
- Develop campaign to attract visitors to each of agency's defined markets.
- Execute digital, print, broadcast, and social media marketing campaigns through location and behavioural targeting.
- Target potential visitors searching for agency or a competing market through programmatic buys.
- Create printed direct mailing pieces.
- Update and add in-market signage and kiosks at main attractions and hotels.
- Create and place billboard ads in key visitor markets.
(2) All the questions had been submitted on April 7, 2023.
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