(1) Vendor needs to provide advertising agency services for develop and execute an integrated marketing, advertising and PR strategy spanning 2 months content, digital marketing, social media strategies, traditional print, broadcast media and other recommended components.
- Update and print destination guides, brochures, sales kits, itineraries, and other relevant
Greenwood marketing materials.
- Create a portfolio of new marketing assets, including photos, graphics, videos, and testimonials,
for use in promotional materials and sustainable travel campaign.
- Create campaigns for niche visitor segments based on behaviour and travel trends (road trips,
girlfriend getaways, pet-friendly, etc.)
- Create printed direct mailing pieces.
- Update and add in-market signage and kiosks at main attractions and hotels
- Create billboard ads in key visitor markets.
- Provide monthly reporting and metrics to the Executive Director to demonstrate the ROI for the campaigns and to ensure KPI's are met.
(2) All questions had been submitted on April 20, 2023.
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