(1) Vendor needs to provide advertising agency services.
- Create campaigns for Jackson's visitor segments based on behaviour and travel trends, including:
o Short-form video (for commercial use)
o Long-form video
o Guides and brochures
o Non-traditional marketing assets
- Create a portfolio of new marketing assets, including photography and videography, for use in
promotional materials and sustainable travel campaigns.
Manage and develop public relations strategies
- Develop a comprehensive media strategy targeting Jackson's visitor segments, including
significant mediums such as digital, broadcast, print, and social media.
o Execute contracts and provide creative assets to all mediums in the media strategy.
o Media placement fees must not exceed 8% online and 12% offline
- Create and promote a local campaign highlighting restaurants and attractions.
- Execute in-market signage and kiosks at main attractions, hotels, venues, and high-trafficked
city areas.
- Develop sales concepts and strategies to increase meeting and group business bookings,
including, but not limited to:
o facility guides
o targeted campaigns
o online profiles
o FAM tours & sales missions
o sports assessment
o Visit Jackson owns music, professional, and talent rights
(2) All questions had been submitted on April 24, 2023.
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