(1) Vendor needs to provide advertising agency services to produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.
- Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign.
- Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet-friendly, etc.).
- Develop campaign to attract visitors to each of VISIT MERIDIAN TOURISM's defined markets.
- Execute digital, print, broadcast, and social media marketing campaigns through location and behavioral targeting.
(2) All questions must be submitted no later than May 16, 2023.
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