(1) Vendor needs to provide public relations service.
- To seek qualified agencies who have a working knowledge of the tourism industry and can demonstrate the necessary experience to produce research and strategy, media outreach, messaging and positioning, media material development, event planning and execution, content creation, social and digital collaboration, monitoring and reporting for agency leisure travel market, meetings and conventions market, and sports tourism market.
- To employ an outside agency to produce an overall dynamic public relations strategy including by not limited to reputation management, brand integrity, media relations, organic social media, event planning, outreach, research, media training, copywriting, and creation of various collateral pieces for use as content and messaging, print and digital, traditional print, broadcast media, website redesign, and others relevant components.
- The agency should recommend an overall Public Relations strategy to clearly position agency to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets and fly markets.
- Create a portfolio of messaging and provide assistance with identifying fulfilment material gaps, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign
- Develop and build a public relations strategy
- Create dynamic campaigns for niche visitor segments based on Behavior and travel trends
- Develop campaign to attract visitors to each of agency defined markets
(2) All questions must be submitted no later than July 27, 2023.
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