(1) Vendor needs to provide destination marketing agency services to produce an overall creative strategy spanning at least 18 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.
- The agency should recommend an overall media strategy to clearly position Clarksdale and Coahoma County to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets.
- The selected agency's responsibilities will include the below:
• Develop marketing strategy, tactics and performance metrics.
• Oversee the development of all marketing materials to execute the marketing strategy.
• Create a portfolio of new marketing assets, as needed.
• Create campaigns for niche visitor segments based on behaviour and travel trends (the Blues, Civil Rights, Tennessee Williams, road trips, weekend getaways, etc.).
• Work with Coahoma County Tourism Commission to develop new tourism product, as determined.
• Execute digital, print, broadcast, and social media marketing campaigns through location and behavioural targeting.
• Target potential visitors searching for Coahoma County Tourism Commission or a competing market through programmatic buys.
• Create and place billboard ads in key visitor markets.
(2) All questions must be submitted no later than July 24, 2023.
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