(1) Vendor needs to provide audience evaluation of engagement content and materials services to the government authority located in Mississippi.
- To develop and implement a comprehensive audience research and evaluation plan for the earth information center exhibition and companion virtual experience.
- Provide professional, technical, and non-personal services to develop an audience research and evaluation plan for the exhibition
- Audience research and evaluation will provide opportunities to test exhibition concepts and prototypes with visitors
- A temporary exhibition space will include opportunities for testing content, engaging the public, and highlighting the exhibition development process.
- For all evaluations design instruments will gather demographic data, including age, gender, racial, ethnic identification, and social composition of the visitor group
- Create an evaluation plan and schedule for front-end and formative evaluation to support the exhibition and companion virtual experience
- Alpha testing, beta testing, UX and UI testing also fits in this stage, dependent on the types of components being evaluated
- Design and conduct a summative evaluation of the exhibition and companion virtual experience extending through calendar year 2024
(2) All questions must be submitted no later than August 2, 2023.
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