(1) Vendor needs to provide public relations services to produce an overall dynamic public relation
strategy including reputation management, brand integrity, media relations, organic social media, event planning, outreach, research, media training, copywriting, and creation of various collateral pieces for use as content and messaging, print and digital, traditional print, broadcast media, website redesign, and others relevant components.
• Create a portfolio of messaging and provide assistance with identifying fulfilment material gaps, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign,
• Develop and build a public relations strategy,
• Create dynamic campaigns for niche visitor segments based on behavior and travel trends,
• Develop campaign to attract visitors to each of defined markets.
(2) All question must be submitted no later than July 27, 2023.
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