SW-80695 - USA (Mississippi) - Economic Impact Study and Monitoring Solution - Deadline March 7,2024

(1) Vendor needs to provide economic impact study and monitoring solution.– Dashboard should include digital marketing campaign monitoring analysis and engagement tracking to agency destination including visitor spending.– The dashboard should show current metrics that will provide a roadmap to Visit in how to maintain and enhance its positioning relative to competitive destination markets, as well as to identify growth markets for leisure travelers, as well as group meetings, conventions and sports travelers.– To execute research with a lookback to 2019 through present culminating in a full tourism economic impact study, as well as a 3–5–year interactive tourism data dashboard.– This dashboard should include digital marketing campaign monitoring analysis and engagement tracking to agency destination including visitor spending.– Provide a roadmap to Visit in how to maintain and enhance its positioning relative to competitive destination markets, as well as to identify growth markets for leisure travelers, as well as group meetings, conventions and sports travelers– Develop an interactive dashboard that integrates economic data and travel indicators– The interactive dashboard will integrate digital marketing campaign analytics and engagement tracking to the destination including visitors spending.– Provide data since 2019 on visitors that include leisure, group meetings, conventions and sports travelers– Access integrating all tourism economics services and digital media campaign analytics which allow visit city to gauge the effectiveness and adequacy of the current destination marketing program and recommended strategies to improve these initiatives.(2) All questions must be submitted no later than February 22, 2024.