(1) Vendor needs to provide creative agency services.– Creative agency offering a strategic and creative approach based on sound research to create a campaign that will increase awareness of agency as a travel and tourism destination and attract overnight visitors.– Ensure that marketing and ad hoc campaign efforts are both effective and relevant in maintaining and increasing visitation to the destination. The desired creative services include brand strategy, creative and brand development, and production services.– Lead the creation of multi–channel annual brand advertising campaigns from conception to final delivery of assets that fulfill the goals and objectives articulated for domestic and international markets with dynamic updates– Produce campaign creative assets, including copy, print, digital ads, video– Collaborate with agency marketing team to ensure assets and campaigns meet brand standards– Shooting and producing brand television commercials and other branded video content– Estimating and invoicing talent costs for all applicable uses– Management and monitoring of asset usage rights and lifecycles– Designing and producing digital advertisements– Designing and producing print and out–of–home assets– Updating brand guidelines as needed for key targets, including leisure, meetings, sports, and international– Deliver final creative files to agency(2) All the questions must be submitted no later than May 22, 2024.
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