(1) Vendor needs to provide public relations agency services. – Public relations agency to support visit laurel and agency strategic communications, media relations and public relations priorities, in addition to management of relevant collateral design and printing.– Tell the story of the visit laurel and agency marketing and strategies, programs, successes and opportunities to media across the country and around the globe.– Ensure awareness, understanding, and support of the agency tourism economy.– Build engagement, trust, and advocacy through strategic communications.– Develop and maintain a targeted media list.– Proactively pursue positive stories and respond to inquiries – targeting all forms of media: broadcast, digital, podcasts, print, etc.– Establish working relationships with influential media, including bloggers, travel writers and influencers to gain coverage and promotion for the destination.– Identify industry trends to help shape messaging.– Enhance the organization’s credibility as a source for visitors.– Provide media training for executives and senior staff, as needed.– Crisis and issues support– Develop a media kit.– Manage the creation and printing of collateral that is needed for PR and marketing campaigns that reiterates the messages crafted by the selected firm.(2) All questions must be submitted no later than May 21, 2024. (3) The contract term will be two years.
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