(1) Vendor needs to provide qualified agencies with a strong understanding of the tourism industry. – These agencies should be able to demonstrate their experience and capability to collaborate effectively with agency and its affiliated agencies including paid media, paid social, public relations, photography and videography, and website vendors to ensure that marketing and ad hoc campaign efforts are both effective and relevant in maintaining and increasing visitation to the destination.– The desired creative services include brand strategy, creative and brand development, and production services.– A creative agency to represent our destination, encompassing three counties, is to elevate our brand presence while preserving our established identity and play agency campaign.– The agency will enhance our image through innovative and compelling creative elements by adhering to our current brand standards as a foundation.– Collaboration with other vendors will be pivotal to ensure seamless integration of marketing efforts and amplify our reach.– Moreover, the agency will craft a dynamic brand strategy that adapts to evolving tourism trends and seasonal fluctuations, ensuring relevance and resonance year–round.– Ultimately, the goal is to foster sustained growth and engagement within our target audience while maintaining a cohesive and adaptable brand narrative.– Lead the creation of multi–channel annual brand advertising campaigns from conception to final delivery of assets that fulfill the goals and objectives articulated for domestic and international markets with dynamic updates as needed produce campaign creative assets, including copy, print, digital ads, video, illustrations, etc. to fulfill vendor placements collaborate with agency marketing team to ensure assets and campaigns meet brand standards producing brand television commercials and other branded video content estimating and invoicing talent costs for all applicable uses management and monitoring of asset usage rights and lifecycles designing and producing digital advertisements designing and producing print and out–of–home assets updating brand guidelines as needed for key targets, including leisure, meetings, sports, and international(2) All the questions must be submitted no later than May 22, 2024. (3) This bid is researched and provided for information purposes only, and RFP/RFI/Bid document has not been included. Additional Payment of will be required to pay to obtain the Main RFP document (Apart from RFPMart charges). This notice only refers to contact details of contracting authority.
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