Vendor needs to provide public relations services. – For the purpose of encouraging and promoting tourism.– It acts as a marketing organization, as an information clearing house, and as a promotional agency for the city and its attractions.– Public relations agencies with experience working in the tourism industry and can demonstrate the necessary experience and creativity to attract new global media partners that will strengthen our marketing efforts– The agency launched a new brand in January 2023 including logo, tagline and brand guidance.– Marketing plan reflects the essence of the new brand and the chosen PR agency will assist with the messaging we want to convey to visitors within state but to a greater degree, visitors from neighboring states as well as national and foreign independent travelers– For a public relations firm that will work with us and our other marketing partners to develop new media strategies that will result in positive domestic and international coverage1. Create relationships and facilitate contractual obligations with social media influencers who can:a. Increase brand awarenessb. Build trust with consumers who are like mindedc. Improve positive connection with consumers who are knowledgeable about Natchez2. Relationship building and in–person meetings with media, executive speaking opportunities and thought–leadership positioning.3. Cultivate and maintain relationships with reporters, editors and bookers at key media publications, outlets, programs, etc.4. Develop and maintain a targeted media list
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