Vendor needs to provide public relations services to increase the economic impact of tourism in by developing and promoting the city to individual and group visitors.– Create relationships and facilitate contractual obligations with social media influencers who can:a. Increase brand awareness.b. Build trust with consumers.c. Improve positive connection with consumers.– Relationship building and in–person meetings with media, executive speaking opportunities and thought–leadership positioning.– Cultivate and maintain relationships with reporters, editors and bookers at key media publications, outlets, programs, etc.– Develop and maintain a targeted media list.
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