(1) Vendor needs to provide advertising and public relations agency services. – Developing the agency overall tourism advertising and public relations strategy and including destination marketing and messaging; placement strategy for target markets; integrated marketing activities, including digital marketing, traditional print, broadcast media and other relevant components; public relations initiatives; and production of collateral materials and printing management.– The agency should build advertising and public relations strategies to clearly position Visit Laurel and agency to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets.– The remaining funds may be allocated to public relations, collateral design and printing, and other marketing tactics throughout the contract’s duration.– Work alongside the existing marketing campaigns to layer tactics to attract top visitor segments based on existing research and travel trends. Execute digital, print and broadcast campaigns through location and behavioral targeting.– Establish relationships with influential media, including bloggers, travel writers, and influencers to gain coverage and promotion for the destination. Proactively pursue positive stories and respond to inquiries – targeting all forms of media: broadcast, digital, podcasts, print, etc.– Design and update and print travel publications for PR and marketing campaigns that reiterate the messages crafted by the selected firm.– Design pieces for use in digital marketing, traditional print, broadcast media or other relevant components. Some asset production may be required if the agency photo and video library is insufficient or outdated for the project.(2) All questions must be submitted no later than June 27, 2024.
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