(1) Vendor needs to provide advertising and public relations agency services.– Work alongside the existing marketing campaigns to layer tactics to attract top visitor segments based on existing research and travel trends.– Execute digital, print and broadcast campaigns through location and behavioral targeting.– Establish relationships with influential media, including bloggers, travel writers and influencers to gain coverage and promotion for the destination. Proactively pursue positive stories and respond to inquiries – targeting all forms of media: broadcast, digital, podcasts, print, etc.– Coordinate FAM or sponsored trips to the destination as requested.– Design and update and print travel publications for PR and marketing campaigns that reiterate the messages crafted by the selected firm.– Design pieces for use in digital marketing, traditional print, broadcast media or other relevant components. Some asset production may be required if the agency photo and video library is insufficient or outdated for the project.(2) All question must be submitted no later than June 27, 2024.(3) A contract period will be for one year.
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