(1) Vendor needs to provide public relations agency services. – To produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and other relevant components.• Update, digitally publish and print destination guides, brochures, sales kits and other relevant County marketing materials.• Create a portfolio of new marketing assets, including photos, videos, and testimonials for use in promotional materials and sustainable travel campaign.• Create campaigns for niche visitor segments based on behavior and travel trends• Create and promote “Stay and Play” packages.• Develop campaign to attract visitors to each of agency defined markets.• Execute digital, print, broadcast and social media marketing campaigns through location and behavioral targeting.• Target potential visitors searching for agency or a competing market through programmatic buys.• Create printed direct mailing pieces.• Update and/or add in–market signage/kiosks at main attractions and hotels.• Create and place billboard ads in key visitor markets.– To produce messaging and ad design and provide placement strategy for our leisure travel market.(2) All questions must be submitted no later than July 5, 2024.
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