(1) Vendor needs to provide lead generation consulting services.– Digital or email marketing campaigns focusing on lead generation.– Vendor shall create predictive behavioural models to guide recruitment efforts (like print mail, email, calling campaigns, etc.) based on the demographic markets the university currently reaches and aspires to reach, in order to help define target audience development, campaign messaging and media, and effective calls to action.– Contractor will recommend and implement lead generation strategies to increase the volume of inquiries with the primary goal of increasing enrolment yield and volume of first–time, full–time domestic freshmen.– Contractor must develop and implement strategic actions that make efficient and effective use of limited university resources.– Contractor must build from established messaging and creative media with a minimal discovery process.– Contractor must have a proven marketing and enrolment track record of large–scale student search and inquiry generation marketing campaigns.– Lead–generation email campaigns. We need a contractor capable of managing multiple high–volume email campaigns with an engagement component to convert prospects to hand–raisers (opt–in).– Email campaigns require multiple launches focusing on unique segments of prospects (for example, high school sophomores, juniors, and seniors).– Prospect scoring for mail campaigns. Our prospect volume is cost–prohibitively large to send mailed advertisement to all prospects. We need a contractor who can score prospects to identify the most likely to apply/enroll to ensure that we prioritize our resources allocated to mail campaigns.(2) All the questions must be submitted no later than August 9, 2024.
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