(1) Vendor needs to provide digital marketing services.– Digital marketing agencies with extensive experience working with the tourism industry and can demonstrate the necessary experience and creativity to create and implement digital marketing campaign– To develop new content and ensure a cohesive and coordinated strategy.– Comprehensive digital marketing strategy including:– Targeted Digital Display– Geofencing / Mobile ads– Email marketing– Paid Social media (Facebook & Instagram)– Online Pre–Roll video– Content marketing– The campaign must include monthly campaign reporting including Google Analytics analysis and robust visitor attribution tracking
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