(1) Vendor needs to provide advertising and public relations agency services.– To produce an overall creative strategy spanning at least 18 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.– An overall media creation and placement strategy– Develop marketing strategy, public relations strategy, tactics and performance metrics– Oversee the development of all marketing materials to execute the marketing strategy– Create, Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant ripley marketing materials create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign– Create campaigns for niche visitor segments based on behavior and travel trends– Develop a campaign to attract visitors to each of agency defined markets– Execute digital, print, broadcast, and social media marketing campaigns through location and behavioral targeting– Create and place billboard ads in key visitor markets(2) All questions must be submitted no later than September 16, 2024.
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