Vendor needs to provide digital media services. – To support agency strategic communications through digital media channels.• Work in conjunction with agency staff to conduct a digital marketing program to attract visitors from primary target markets.• Develop and execute concepts, strategies and tactics, including but not limited to:o Social Media Marketing▪ Facebook▪ Instagramo Display Advertising▪ Geofencing▪ Retargeting o Google Tag Manager, Responsive, Discoveryo Search Engine Marketing / Google Ad Wordso Pay–Per–Click Marketingo Content Marketingo Email Marketingo Streaming Audio Marketingo Video Marketing (OTT, Native, YouTube)• Manage and implement opportunities to leverage state marketing initiatives pertaining to digital media, such as co–ops• Provide a comprehensive monthly review of assets and marketing strategy updates• Regular campaign optimization
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