(1) Vendor needs to provide digital media services. – To conduct a digital marketing program to attract visitors from primary target markets.– Develop and execute concepts, strategies and tactics, including but not limited to:– Social Media Marketing– Facebook– Instagram– Google Tag Manager, Responsive, Discovery– Search Engine Marketing / Google Ad Words– Pay–Per–Click Marketing– Content Marketing– Email Marketing– Video Marketing (OTT, Native, YouTube)– Streaming Audio Marketing– Manage and implement opportunities to leverage state marketing initiatives pertaining to digital media, such as co–ops.
↧