Vendor needs to provide destination market analysis and strategic plan service.– Agency seeks perspective in research, analysis, interpretation, and creation of a comprehensive destination market analysis and strategic plan for the market. • Strategic Planning:– Develop a strategic tourism master plan with clear, measurable goals driven by market research and national benchmarking standards for destinations Visitor Profile Research:• Gap Analysis and Research:– Identify gaps in tourism infrastructure (leisure, sports, outdoor recreation, culture) and recommend enhancements.• Visitor Profile Research– Expand on the current visitor profile, analyzing both peak and non–peak visitation.• Lodging Analysis– Conduct an analysis of the lodging industry in agency.• Feasibility of Hotel Properties– Evaluate the feasibility of new hotel developments to support tourism growth.
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