– Vendor needs to provide agency production record services.– Agency of record for overall branding, storytelling, and media placement– To support its continued recovery efforts, stemmed from the negative economic impacts of COVID–19.– To produce an overall creative strategy through Dec. 31, 2026, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.– Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant marketing materials– Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign.– Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet–friendly, etc.).– Execute digital, print, broadcast, and social media marketing campaigns through location and behavioral targeting.– Update and add in–market signage and kiosks at main attractions and hotels.– Secure contracts with an Online Travel Agency (OTA).– Create and place billboard ads in key visitor markets.
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