Vendor needs to provide public relations services.– To develop new media strategies that will result in positive domestic and international coverage.1. Create relationships and facilitate contractual obligations with social media influencers who can:A. Increase brand awareness with Millennials and Gen Z.B. Build trust with consumers who are like minded.C. Improve positive connection with consumers who are knowledgeable about agency.2. Relationship building and in–person meetings with media, executive speaking opportunities and thought–leadership positioning.3. Cultivate and maintain relationships with reporters, editors and bookers at key media publications, outlets, programs, etc.4. Develop and maintain a targeted media list.
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