– Vendor needs to provide public relations services.– Relativity to attract new global media partners that will strengthen agency marketing efforts– marketing partners to develop new media strategies that will result in positive domestic and international coverage.– Create relationships and facilitate contractual obligations with social media influencers– Relationship building and in–person meetings with media, executive speaking opportunities andthought–leadership positioning– Cultivate and maintain relationships with reporters, editors and bookers at key mediapublications, outlets, programs– Develop and maintain a targeted media list
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