(1) Vendor needs to provide advertising agency services.– Marketing and advertising plan to reach all types of travelers– To develop and execute an integrated marketing, advertising and PR strategy including digital marketing, social media strategies, traditional print, broadcast media and other recommended components to maximize the current brand and campaign– Update and print destination guides, brochures, sales kits, itineraries, and other relevant Greenwood marketing materials.– Create a portfolio and use new marketing assets, including photos, graphics, videos, and testimonials, for marketing purposes.– Create campaigns for niche visitor segments based on behavior and travel trends– Create printed direct mailing pieces as needed– Create and place billboard ads in key visitor markets.(2) All questions must be submitted no later than October 28, 2024.
↧