(1) Vendor needs to provide advertising agency services.– To employ an outside agency to produce an overall creative strategy spanning at least 12 months.– Include destination marketing and messaging, design and creation of various collateral pieces and integrated marketing activities, including digital marketing, social media strategies, and other relevant components.– Create a portfolio of new marketing assets, including photos, videos, and testimonials for use in promotional materials and a sustainable travel campaign– Create campaigns, including to, various historic and outdoor activities– Execute creative development, digital channels and social media marketing campaigns through location and behavioral targeting(2) All questions must be submitted no later than November 1, 2024.
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