(1) Vendor needs to provide advertising agency services for destination marketing.– A marketing and advertising plan to reach all types of travelers.– To develop and execute an integrated marketing, advertising and PR strategy including digital marketing, social media strategies, traditional print, broadcast media and other recommended components to maximize the current brand and campaign.– An overall media creation and placement strategy to clearly position to visitors as an affordable and appealing destination for those who enjoy traveling, specifically in its top drive markets.• Update and print destination guides, brochures, sales kits, itineraries, and other relevant marketing materials.• Create a portfolio and use new marketing assets, including photos, graphics, videos, and testimonials, for marketing purposes.• Rights to all original photo and video assets are to be owned.• Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet–friendly, etc.)• Create printed direct mailing pieces as needed.• Update and/or add in–market signage/kiosks at main attractions and hotels.• Create and place billboard ads in key visitor markets.• Provide monthly reporting and metrics to the Executive Director to demonstrate the agency for the campaigns and to ensure agency are met.(2) All questions must be submitted no later than October 28, 2024.
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