(1) Vendor needs to provide public relations agency services.– Provide strategic counsel and direction, actively share and promote the destination’s message, amplify successes, and position as a premier destination in the South for leisure travel at the national, regional, and local levels.– Provide strong media and public relations strategic insight and message development to assist Visit Columbus with proactive campaigns and reactive approaches related to topics including but not limited to travel news, travel trends, marketing initiatives, issues impacting travel, and more.– Generate national press coverage by leveraging media relationships and integrated content strategies– Bild engagement, trust, and advocacy through strategic communications– Strategic communications, media relations, and public relations priorities– Marketing and strategies, programs, successes and opportunities to media across the region– Ensure awareness, understanding, and support of tourism economy– Develop and maintain a targeted media list– Proactively pursue positive stories and respond to inquiries – targeting all forms of media: broadcast, digital, podcasts, print– Identify industry trends to help shape messaging– Strengthen domestic public relations efforts– Establish working relationships with influential media, including bloggers, travel writers, and influencers– Host press room for high resolution images and videos through website(2) All questions must be submitted no later than November 1, 2024.
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