(1) Vendor needs to provide public relations services– Public relations agencies with experience working in the tourism industry and can demonstrate the necessary experience and creativity to attract new global media partners that will strengthen our marketing efforts.– A public relations firm that will work with us and our other marketing partners to develop new media strategies that will result in positive domestic and international coverage.– Create relationships and facilitate contractual obligations with social media influencers who can:a. Increase brand awareness with Millennials and Gen Zb. Build trust with consumers who are like mindedc. Improve positive connection with consumers who are knowledgeable about Natchez2. Relationship building and in–person meetings with media, executive speaking opportunities and thought–leadership positioning.3. Cultivate and maintain relationships with reporters, editors and bookers at key media publications, outlets, programs, etc.4. Develop and maintain a targeted media list
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