Vendor needs to provide destination marketing services.– Provide destination and marketing strategy, with a focus on domestic and international leisure travel marketing.– Create design and creation of print and digital collateral; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and other relevant components.– Provide a destination strategic plan to guide growth for the next 3–5 years as well as a strategic marketing plan– Oversee the development of all marketing materials to execute the marketing strategy.– Create a portfolio of new marketing assets, as needed.– Create campaigns for niche visitor segments based on behavior and travel trends– Destination Strategic Plan for 2025–2027.– Strategic Marketing Plan for 2025–2026.– Execute digital, print, broadcast, and social media marketing campaigns– Create and place billboard ads in key visitor markets.
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