Vendor needs to provide communications and strategic service. – This strategic plan will provide a roadmap to maintain and enhance its positioning relative to competitive destination markets, as well as to identify growth markets for leisure travelers, as well as group meetings, conventions and sports travelers.– The intent is to ensure long–range successful strategies that optimize the use of marketing dollars and resources while identifying gaps and opportunities for improvement in visitor experiences and marketing communications to prospective visitors.• Identify and assess gaps in the area’s tourism infrastructure which, if filled, would position Meridian as a competitive, top–tier attraction, meeting, and leisure destination market.• Review and assess the current branding and existing marketing & communications strategy.• Create key performance indicators to measure and track goal achievement.• Identify potential new or enhanced tourism demand generators.• Strategize to enhance attractions, events or assets to drive demand.• Identify how tourism impacts the workforce and drives population growth.
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