Posted Date : February 19,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11296
Government Authority located in Mississippi; USA based organization looking for expert vendor for brand development and creative services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide brand development and creative services for develop a brand architecture and platform, create a brand framework, activate and implement the creative framework, and provide three-year comprehensive plan for marketing and brand strategy.
1. Develop Brand Architecture and Platform
Review and analyze market research conducted for the university in 2019. Work may include, but is not limited to:
- Collaborate to define the structure of the university's brand and develop a strategic brand architecture that incorporates the institution's many departments, schools, colleges, and organizations.
- Conduct an internal audit of all marketing and communications resources, processes, and tactics, and offer recommendations for improvement and investment, based on current industry best practices.
- Develop a strategic brand platform that outlines university's purpose, our brand promise, positioning, and brand strategy.
- Test and pilot brand platform with team members and members of the network of communicators embedded across the campus.
- Present and gather input on brand architecture and platform to drive alignment with key internal and external audiences and encourage deep brand adoption.
- Deploy the brand platform.
2. Build a Creative Brand Framework
Following the creation of the brand architecture and platform, the offeror should propose how best to conceptualize the creative brand framework. Work may include, but is not limited to:
- Develop creative brief to act as roadmap for creative execution
- Work with staff to formulate a branding guide
- Build a toolkit and training materials for the campus community with collateral templates to promote alignment and consistency
- Host on-campus or off-site creative development workshops for team members, the communicator network and content creators across campus.
Scope of Phase Ill
3. Create and Provide Strategic Marketing and Advertising Plan
Upon launch of creative brand framework, the offeror should create and present a comprehensive marketing and advertising plan that extends prior work conducted and drives messaging for the university's comprehensive fundraising campaign. The plan should include recommendations to execute a full suite of marketing assets. In addition, the Offeror should conceptualize and produce an institutional national spot (TV and web). Work may include, but is not limited to:
- Define key performance indicators and measures of success.
- Conceptualize and produce an institutional national spot (TV and web).
- Work with appropriate departments to identify criteria for future campaigns, including target markets, budget, reach, frequency goals, etc. via traditional and non-traditional marketing and advertising activities.
- Present analysis and recommendations to leadership.
(2) All questions must be submitted no later than March 11, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: February 21,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11296
Government Authority located in Mississippi; USA based organization looking for expert vendor for brand development and creative services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide brand development and creative services for develop a brand architecture and platform, create a brand framework, activate and implement the creative framework, and provide three-year comprehensive plan for marketing and brand strategy.
1. Develop Brand Architecture and Platform
Review and analyze market research conducted for the university in 2019. Work may include, but is not limited to:
- Collaborate to define the structure of the university's brand and develop a strategic brand architecture that incorporates the institution's many departments, schools, colleges, and organizations.
- Conduct an internal audit of all marketing and communications resources, processes, and tactics, and offer recommendations for improvement and investment, based on current industry best practices.
- Develop a strategic brand platform that outlines university's purpose, our brand promise, positioning, and brand strategy.
- Test and pilot brand platform with team members and members of the network of communicators embedded across the campus.
- Present and gather input on brand architecture and platform to drive alignment with key internal and external audiences and encourage deep brand adoption.
- Deploy the brand platform.
2. Build a Creative Brand Framework
Following the creation of the brand architecture and platform, the offeror should propose how best to conceptualize the creative brand framework. Work may include, but is not limited to:
- Develop creative brief to act as roadmap for creative execution
- Work with staff to formulate a branding guide
- Build a toolkit and training materials for the campus community with collateral templates to promote alignment and consistency
- Host on-campus or off-site creative development workshops for team members, the communicator network and content creators across campus.
Scope of Phase Ill
3. Create and Provide Strategic Marketing and Advertising Plan
Upon launch of creative brand framework, the offeror should create and present a comprehensive marketing and advertising plan that extends prior work conducted and drives messaging for the university's comprehensive fundraising campaign. The plan should include recommendations to execute a full suite of marketing assets. In addition, the Offeror should conceptualize and produce an institutional national spot (TV and web). Work may include, but is not limited to:
- Define key performance indicators and measures of success.
- Conceptualize and produce an institutional national spot (TV and web).
- Work with appropriate departments to identify criteria for future campaigns, including target markets, budget, reach, frequency goals, etc. via traditional and non-traditional marketing and advertising activities.
- Present analysis and recommendations to leadership.
(2) All questions must be submitted no later than March 11, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: February 21,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$