Posted Date : January 07,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SEO-0617
Government authority located in Mississippi; USA based organization looking for expert vendor for social marketing campaign services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide social marketing campaign services to promote the following: fruit and vegetable consumption, healthier eating on limited budget, food preparation skills, physical activity and family meals.
- Happy Healthy was the creative concept selected for the social marketing campaign. In 2017, based upon findings from formative research the social marketing campaign was implemented (Facebook, Instagram, Twitter, TV and Radio and Digital Social Media Advertisements.)
a. Mass Media: Television Advertisements Placement
i. Placement of four advertisements targeted to SNAP-eligible audience in
Mississippi
ii. Designated Market Areas (DMA’s): Biloxi Gulfport, MS; Columbus Tupelo-West Point, MS; Greenwood-Greenville, MS; Hattiesburg-Laurel, MS; Jackson, MS; Meridian, MS
iii. Two months for each advertisement (n=4) for a total of 8 months from March 2020 – October 2020
b. Digital Media: Online/Social Media Advertisement Placement
i. Development and placement of advertisements/banners to target the SNAP eligible audience in Mississippi
ii. Facebook, Instagram, Twitter, On-line Radio stations, etc.
iii. For a total of 8 months from March 2020 – October 2020
c. Video Production: Produce 80 videos approximately 2 minutes each which meet ADA and 503 standards utilizing a diverse group of models who are representative of Mississippians.
i. Recipes (n= 40) – recipes will be provided and will require multiple settings.
ii. How To’s (n= 10) – scripts will be provided.
iii. Physical Activity (n=14) – scripts for group, families and individual settings will be provided.
iv. Happy Healthy Baby (n= 16) – scripts will be provided and will include group of pregnant moms and instructors in various settings.
v. Completion of each group (Recipes, How To’s, Physical Activity, Happy Healthy Baby) of videos and raw video footage must be submitted within 60 days of production but no later than September 30, 2020 or a mutually agreed upon schedule.
vi. An employee of the Mississippi State University Office of Nutrition Education (ONE) must be on site for video and photography sessions, if the session location is outside the tri-county area of Hinds-Madison-Rankin counties, the contractor will pay for transportation costs for the ONE
employee to attend the video and photography sessions.
d. Photography: Photographs taken during the production of videos to be used for
the following print materials:
i. Recipe cards
ii. Website
iii. Publications
iv. Calendar
(2) All question had been due on January 6, 2020.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 15,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SEO-0617
Government authority located in Mississippi; USA based organization looking for expert vendor for social marketing campaign services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide social marketing campaign services to promote the following: fruit and vegetable consumption, healthier eating on limited budget, food preparation skills, physical activity and family meals.
- Happy Healthy was the creative concept selected for the social marketing campaign. In 2017, based upon findings from formative research the social marketing campaign was implemented (Facebook, Instagram, Twitter, TV and Radio and Digital Social Media Advertisements.)
a. Mass Media: Television Advertisements Placement
i. Placement of four advertisements targeted to SNAP-eligible audience in
Mississippi
ii. Designated Market Areas (DMA’s): Biloxi Gulfport, MS; Columbus Tupelo-West Point, MS; Greenwood-Greenville, MS; Hattiesburg-Laurel, MS; Jackson, MS; Meridian, MS
iii. Two months for each advertisement (n=4) for a total of 8 months from March 2020 – October 2020
b. Digital Media: Online/Social Media Advertisement Placement
i. Development and placement of advertisements/banners to target the SNAP eligible audience in Mississippi
ii. Facebook, Instagram, Twitter, On-line Radio stations, etc.
iii. For a total of 8 months from March 2020 – October 2020
c. Video Production: Produce 80 videos approximately 2 minutes each which meet ADA and 503 standards utilizing a diverse group of models who are representative of Mississippians.
i. Recipes (n= 40) – recipes will be provided and will require multiple settings.
ii. How To’s (n= 10) – scripts will be provided.
iii. Physical Activity (n=14) – scripts for group, families and individual settings will be provided.
iv. Happy Healthy Baby (n= 16) – scripts will be provided and will include group of pregnant moms and instructors in various settings.
v. Completion of each group (Recipes, How To’s, Physical Activity, Happy Healthy Baby) of videos and raw video footage must be submitted within 60 days of production but no later than September 30, 2020 or a mutually agreed upon schedule.
vi. An employee of the Mississippi State University Office of Nutrition Education (ONE) must be on site for video and photography sessions, if the session location is outside the tri-county area of Hinds-Madison-Rankin counties, the contractor will pay for transportation costs for the ONE
employee to attend the video and photography sessions.
d. Photography: Photographs taken during the production of videos to be used for
the following print materials:
i. Recipe cards
ii. Website
iii. Publications
iv. Calendar
(2) All question had been due on January 6, 2020.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 15,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$