(1) Vendor needs to provide digital media services.– Work in conjunction with the city staff to conduct a digital marketing program to attract visitors from primary target markets.– Develop and execute creative concepts, strategies, and tactics, including but not limited to:• Blog posts• Display Advertising• Geofencing• Retargeting• Search Engine Marketing / Google Ad Words• Sponsored Content Marketing• Email Marketing• Video Marketing (OTT, Native, YouTube)• Streaming Audio Marketing– Manage and implement opportunities to leverage state marketing co–ops.– Provide a comprehensive monthly report of activity, campaign results and strategy updates.– Create a portfolio of new marketing assets, including photos and videos for use in print and digital campaigns.– Provide design services as needed for placements in print or other platforms that coordinate with the agency’s campaign themes and messages.(2) All the questions must be submitted no later than MAR. 29, 2024.
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