(1) Vendor needs to provide creative agency and production services. – To employ an outside agency to continue developing its overall creative strategy spanning including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media, traditional print, broadcast media and other relevant components.– The agency should build a media creation strategy to clearly position agency to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets.• Design or update, digitally publish and print destination guides, segmented brochures, sales kits, and other relevant marketing collateral materials.• Expand agency portfolio of marketing assets, including photos and videos, for use in promotional materials and travel campaigns.• Support marketing campaigns for niche visitor segments based on behavior and travel trends events, road trips, girlfriend getaways, pet–friendly, etc.• Develop campaigns to attract visitors to each of agency defined markets.• Support digital, print, broadcast, and social media marketing campaigns through copywriting and targeted design of advertisements, billboards and digital banners and graphics.• Create printed direct mailing pieces.• Update and add in–market signage at area attractions and hotels and out–of–market signage for trade shows.(2) All questions must be submitted no later than May 31, 2024. (3) The contract term will be three years.
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