(1) Vendor needs to provide advertising and public relations agency services. – To employ an outside agency to continue developing its overall advertising and public relations strategy spanning including destination marketing and messaging; placement strategy for all target markets; integrated marketing activities, including digital marketing, social media, traditional print, broadcast media and other relevant components; economic impact research; and public relations initiatives.– The agency should build advertising and public relations strategies to clearly position agency to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets.• Continue to develop campaigns for niche visitor segments based on existing research reports, strategic plans, current and new attractions and travel trends.• Execute digital, print, broadcast and social media marketing campaigns through location and behavioral targeting.• Target potential visitors searching for agency or a competing market through programmatic buys.• Facilitate digital media influencer program and additional public relations initiatives.(2) All questions must be submitted no later than May 31, 2024. (3) The contract term will be three years.
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