(1) Vendor needs to provide public relations services to support strategic communications, media relations and public relations priorities.• Generate national press coverage for agency by leveraging media relationships and integrated content strategies.• Tell the story of agency marketing and strategies, programs, successes and opportunities to media across the country and around the globe.• Ensure awareness, understanding, and support of agency tourism economy.• Build engagement, trust and advocacy through strategic communications.• Develop and maintain a targeted media list.• Proactively pursue positive stories and respond to inquiries – targeting all forms of media: broadcast, digital, podcasts, print, etc. (consumer lifestyle and travel, travel or meetings trade outlets) as appropriate for each opportunity.• Elevate agency executives as leaders in the tourism industry.• Identify industry trends to help shape messaging.• Enhance the organization’s credibility as a source for visitors.• Develop communications strategies to support brand USA’s programs and initiatives and promote the ways in which brand USA promotes DMOs globally.• Strengthen domestic public relations efforts.• Vet agency media inquiries, as needed.• Draft news releases, messaging documents, talking points, FAQs, media Q&As, etc.• Crisis and Issues Support.• Provide media training for executives and senior staff, as needed.• Establish working relationships with influential media, including bloggers, travel writers and influencers.• Host press room for high resolution images and videos through agency website.(2) A notice of intent must be submitted no later than August 09, 2024.(3) All question must be submitted no later than July 31, 2024.(4) A contract period will be for one year.
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