MRB-41199 - USA (Mississippi) - Advertising Agency and Production Services - Deadline August 16,2024

(1) Vendor needs to provide advertising agency and production services including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and other relevant components.• Update, digitally publish and print destination guides, brochures, sales kits and other relevant agency marketing materials.• Create a portfolio of new marketing assets, including photography or videography, for use in promotional materials and sustainable travel campaigns.• Music, professional and talent rights are owned by agency.• Develop a comprehensive media strategy targeting agency visitor segments including major mediums such as digital, broadcast, print and social media.• Execute contracts and provide creative assets to all mediums in the media strategy. Placement fees must not exceed 8% for online and 12% for offline placements.• Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet–friendly, etc.).• Create campaigns for agency visitor segments based on behavior and travel trends, including:– Short form video (for commercial use).– Long form video.– Guides and brochures.– Non–traditional marketing assets.– Create and place billboard ads in key visitor markets.• Update or add in–market signage or kiosks at main attractions, hotels, venues and high–trafficked areas of the city.• Develop sales strategies and campaigns to increase meeting and group business bookings, including:– Facility guides.– Targeted campaigns.– Online profiles.– Incentive program development.(2) A notice of intent must be submitted no later than August 09, 2024.(3) All question must be submitted no later than July 31, 2024.(4) A contract period will be for one year.